Music video for Pusha T & Arby’s, dissing McDonald’s rib sandwich. This is RIB ROAST.

Director, Live Action (Executive Producer) | PXP Studios

A Roku Original, “This Joka” brings together sixteen hilarious comedians for one big laugh. Premiering on March 4, the series is executive produced and presented by none other than comedy legend Will Smith. Come along as Will brings together a diverse lineup of up-and-coming, established, and legendary comedians to explore the nature of comedy and its unique ability to bring people together.

Creative Producer | Westbrook Inc

A Fresh Prince of Bel-Air Reunion… 30 years in the making.

Creative Producer | Westbrook Inc

An integrated campaign for Chips Ahoy! featuring Keke Palmer.

With the launch of the new and improved Chips Ahoy chocolate chip cookies, we partnered with the brand to bring "Chip" to life for the first time in over 20 years – personifying him as a new, more youthful character. They also tapped Keke Palmer to be the brand's first ever celebrity collaborator.

Director, Live Action (EP) | PXP Studios

TVC to tease the new 2024 Infiniti QX80.

Director, Live Action (Executive Producer) | PXP Studios

Broadcast TVC for BelVita.

Director, Live Action (EP) | PXP Studios

We partnered with HBO and the team behind GOT to put 6 Iron Thrones in remote locations around the world. We put out a CTA for fans to search #ForTheThrone. The winners got the prize of a lifetime… A chance to sit upon the Iron Throne.

Executive Producer | Tool of North America

Broadcast TVC for Oreo Thins.

Director, Live Action (EP) | PXP Studios

Campaign for Jim Beam Flavors. The most engaged alcohol ads ever made!

Director, Live Action (EP) | PXP Studios

Anthem film for Jim Beam.

Director, Live Action (EP) | PXP Studios

The Emmy-award winning Prime Original series, The Marvelous Mrs. Maisel, has transported viewers from 2018 to 1958 New York City through the magic of television. From November 29 through December 8, 2018, fans of the show were able to experience a slice of 1958 New York, as Prime Video and Tool bring the Carnegie Deli back to real life.

This one-of-a-kind pop-up deli transports visitors back to the era of the TV series, with everything from décor, to pricing, to the menu, reflecting 1950’s New York City as depicted in The Marvelous Mrs. Maisel.  This pop-up deli was designed to celebrate the show’s second season.

Tool worked closely with The Marvelous Mrs. Maisel production team and the owners of the iconic Carnegie Deli. The Marvelous Mrs. Maisel pop-up deli serves original sandwiches named after the most beloved characters of the show, as well as cheesecake, and black and white cookies. The star of the food lineup is “The Maisel” – “a sandwich worth the schlep!” – made with Carnegie pastrami, salami, coleslaw, and special sauce on rye bread.

Executive Producer | Tool of NA 

To celebrate the launch of the new Star Wars movie & starring Josh Gad, we made a social-first campaign for the new Star Wars themed Oreos.

Director, Live Action (EP) | PXP Studios

Campaign for Jim Beam Black.

Director, Live Action (EP) | PXP Studios

“Play The City” is an experience designed to celebrate the 60th GRAMMYs. An Uber that was specially outfitted with computer vision software played the city like a musical instrument. Sounds & animations were triggered by people and objects outside, allowing unique songs to be created in real-time.

The result was a beautiful film. 

Executive Producer | Tool of NA

TVC for the new buttery Ritz Crackers. So buttery, they are golden.

Director, Live Action (EP) | PXP Studios

Campaign for Jim Beam Black.

Director, Live Action (EP) | PXP Studios

To prove Amazon can ship anything, we worked with Universal Studios to ship a dinosaur from Jurassic World. It was a shipment 65 million years in the making. #AmazonFindsAWay 

Executive Producer | Tool of NA & Universal Studios

Broadcast TVC for Oreo.

Director, Live Action (EP) | PXP Studios

Campaign for Snyder’s to celebrate Oktoberfest with their new Beer Cheese flavored pretzels.

Director, Live Action (Executive Producer) | PXP Studios

TVC and Social campaign for Crispers, showing that the best things in life are never square.

Director, Live Action (EP) | PXP Studios

TV Spots for Paramount+ & Arby’s to celebrate their partnership with the Good Burger 2 movie and the Good Burger cheeseburger.

Director, Live Action (EP) | PXP Studios

Christmas campaign for Charmin.

Director, Live Action & Content (Executive Producer) | PXP Studios

A first-to-market TikTok live stream, where viewers could vote on design elements to make a one-of-a-kind jacket - inspired by Sour Patch Kids Trident Vibes. The final design was manufactured by TS Italy and shipped to 100 lucky viewers to rock their brand new jacket.

Director, Live Action (EP) | PXP Studios

A TikTok series, brought to you by Visa. We partnered established Influencers with up-and-coming Influencers and send them on challenges to see who can gain the most followers each week. The winning team got P@ID by Visa.

Director, Live Action (EP) | PXP Studios

Broadcast TVC for Cascade.

Director, Live Action (EP) | PXP Studios

Promo for Walmart’s metaverse experience, Walmart Land.

Director, Live Action & Content (Executive Producer) | PXP Studios

Campaign for Mattel - to show how playing with Barbie’s can help neurodivergent children with social processing.

Director, Live Action (Executive Producer) | PXP Studios

Super Bowl spot for Bank of America.

Director, Live Action (EP) | PXP Studios

To launch Coca-Cola's new limited edition flavor Starlight, we created a series of exclusive virtual concerts projected straight from the new bottle or can. We worked with the global pop-star Ava Max for the debut. We took Ava Max’s live performances to augmented and virtual reality, giving Coca-Cola’s fans a taste of the metaverse.

The concert takes you on a new Coca-Cola journey — inspired by space, the new can and bottle transports you to another galaxy and awakens a new “out of this world” experience. We blended the world of augmented reality and the metaverse and created custom miniverses.

Executive Producer | Virtue / Tool of North America / Block Party

Holiday commercial series for Lenovo laptops.

Director, Live Action (Executive Producer) | PXP Studios

Campaign for Snyder’s Pretzels new beer cheese pretzels during Octoberfest.

Director, Live Action & Content (Executive Producer) | PXP Studios

Halloween spot for Pampers - featuring NBA star, CJ McCollum.

Director, Live Action (Executive Producer) | PXP Studios

We built a fully sustainable house and packed 37 Influencers into it to create a season’s worth of content for Walmart.

Director, Live Action (EP) | PXP Studios

TVCs for Dawn.

Director, Live Action (EP) | PXP Studios

Campaign for Bank of America to launch their new banking app, starring all of your favorite MLB & NFL mascots.

Director, Live Action & Content (Executive Producer) | PXP Studios

Walmart TVCs, made for Roku.

Director, Live Action (EP) | PXP Studios

A TV spot for him’s and her’s - showing life with him’s vs. life without.

Executive Producer | Block Party Films

As part of the launch of a new branded content platform leveraging their access to athletes, Fanatics needed to show something unexpected. They want to produce entertainment that cuts through the noise in order to change their current perception.

We developed an original series called Delicate Subjects, that takes both the brand and their ambassadors out of their comfort zone. The premise, a tea party interview with a six year old, is something completely unexpected, family friendly, and funny, while still highlighting the product and giving viewers an easy path to purchase.

Creator & Executive Producer | Block Party Films

Amazon Prime Video and Tool worked with Twitch to produce “Battle Cars,” a worldwide interactive live stream where different regions could play against each other on a life-size game board. It was the largest branded content broadcast of the last two years.

Executive Producer | Tool of NA 

Campaign for Arby’s Cheddarthon. All shot on XR Stage.

Director, Live Action (EP) | PXP Studios

Commercial for Crest’s Close The Smile Gap - a campaign that promotes their mission to get dental care to children in low-income communities.

Director, Live Action & Content (Executive Producer) | PXP Studios

Campaign for Snapchat & Zoom’s launch of Snap Filters on Zoom.

Executive Producer & Creative Director | Westbrook Inc. / Block Party Films

A short film about a lonely loser whose ex-girlfriend may or may not have had sex with Jake Gyllenhaal.

Currently making its way through the festival circuit.

Executive Producer & Writer | Block Party Films

TVC for Ritz featuring NHL Star, Nazem Kadri.

Director, Live Action (EP) | PXP Studios

Stop-motion Social Campaign for Rice Krispies Treats, showing that playing with your food is just fine.

Director, Live Action (EP) | PXP Studios

For Dolby's ongoing site-specific installation at its unique gallery space, Tool created an augmented reality audiovisual quest across the stars. Asteria, inspired by Nasa's Jet Propulsion Laboratory and cosmic mythology, consists of a 3-act, mobile AR experience synchronized with a 12 minute film that plays on loop on the gallery’s 64-foot LED wrap around wall.

Users are taken to three different worlds in the year 2027, each world in a different state of worldly evolution; each corresponding to a unique epoch in Earth’s own development.

Executive Producer | Tool of NA 

Beautiful film for the launch of the 2019 Infiniti QX50. 

Executive Producer | Tool of NA 

Three interactive installations at CES 2017 to promote Intel’s initiative to use Artificial Intelligence to make vehicles safer and more innovative. 

We developed the technology, made the content, and activated the experience. 

Executive Producer | Tool of NA 

An animated holiday campaign for Google Messages.

Executive Producer | Article Group, Run Kick Shout

During the annual week in New York that spotlights fashion trends, New Balance wanted to celebrate individuals who are expressing themselves in independent and distinctive ways. New York Fashion Week.

We created real-time exception spotting technology that scanned crowds of people, gathered inputs, and identified the anomalies and exceptions to the "norm."

In the week leading up to the activation on September 6, computer vision technology captured statistics about fashion choices of thousands of pedestrians in New York's Soho neighborhood. On the day of the event, this data was used to identify who the exceptions to the norm were. The result was an amazing user experience and a beautiful film.

Executive Producer | Tool of NA 

A tribute to Intel’s 50-year legacy with a fun, epic celebration that’s been building up for the last half-century. We redesigned the iconic Intel Bunny Suit, hired a dance company, and produced a campaign paying homage to the 50 years of Intel Innovation.

Executive Producer | Tool of NA 

For Google Shopping, we took over Times Square with choreographed content that lit up NYC.

Director, Live Action (EP) | PXP Studios

TVC for Cascade.

Director, Live Action (EP) | PXP Studios

In May 2018, Absolut unveiled Absolut America, a limited edition red, white, and blue bottle of vodka. On July 19, Absolut used the Absolut America bottle to introduce NYC to the "best cocktail in the world" on the rooftop of the Mercantile Hotel. Tool built a hot tub in the shape of a martini glass for the occasion, which could fit 1300 gallons of water. Models and influencers hung out in the hot tub all night and while we captured video and photography of the event. 

Executive Producer | Tool of NA 

To promote the launch of Disney’s PixarFest, we created an easily shareable AR karaoke for Facebook messenger. Tool was the first group of developers invited to work with the Messenger camera, and we integrated an AR lens that allowed Facebook users to sing along to "You've Got a Friend in Me." The AR filter transformed the user into their favorite Pixar character when singing the song and in a video message that acted as an invitation to PixarFest.

Executive Producer | Tool of NA 

Grilled Murder Mystery uses the Google Assistant's SSML to let you play the role of a detective in a murder mystery. You'll investigate the death of a restaurant owner by interviewing each of the four suspects to find out who's guilty. Try it on the Google Assistant by saying, "Hey Google, talk to Grilled Murder Mystery.”

Executive Producer | Tool of NA 

Adidas wanted to own the conversation around the 2018 Stanley Cup Playoffs. We developed a dynamic campaign that accomplished just that. This is Adidas Hockey’s #CreateHistory 

Executive Producer | Block Party Films 

Twelve-episode season of an Unscripted TV Show for NBC’s SNY. 

PROSPECTS is a baseball themed dating show. In each episode a female contestant and her friends - "The Manager" and her "Scouts" - will use social media to line up three "Prospects" to take on a date to a New York Mets game. During the game, each "Prospect" will get time with the contestant. The amount of time is determined by our contestant's "Manager" who will be listening in on the date with our host. If the date starts to drag, she'll yank the "Prospect", and bring in the next "Prospect" from the bullpen.

Season 1 is airing now on SNY and YouTube TV. 

Creator & Executive Producer | Block Party Films  

To get Call of Duty fans excited for Black Ops 4, Activision brought Tool in to create a trailer and technology for custom data-driven videos that summarized each gamers' unique history with the Black Ops series. The videos highlighted stats from each edition of Black Ops to celebrate "the moments that define" Black Ops players.

Create your own Call of Duty custom Legacy video.

Executive Producer | Tool of NA  

If you hosted a Super Bowl party this year, Tostitos gave you the opportunity to make your very own Super Bowl ad.

We created a platform where you can input information about your party—your name, address, time it starts—then, via a digital invite creator, filters through classic Super Bowl ad tropes—talking baby, puppies, sassy older women, a celebrity pitchman (Alfonso Ribero)—to create a unique ad just for you.

Executive Producer | Tool of NA 

PBTF is the world’s largest nonprofit dedicated to families facing a child’s brain tumor diagnosis. The Imaginary Friends Society started as a series of videos, and Tool worked with RPA to transform it into an augmented reality experience that brings the films’ most lovable characters to life whenever kids and families need extra emotional support. You can select characters, adjust their size, place them in the world around you and interact with them as they offer words of encouragement to boost confidence during difficult times.

Head of Production & Innovation | Tool of North America 

Campaign for Jim Beam Black.

Director, Live Action (EP) | PXP Studios

We partnered with T-Mobile to make the first ever Snapchat Talk Show - hosted by DJ Khaled. And in true DJ Khaled fashion, he wanted a hot tub, not a desk. What the talent wants, the talent gets. 

The five ’snap-isodes' premiered on MTV’s Snap Channel. 

Executive Producer | Droga5 

We created an AR app and AR content to reimagine the in-store experience for Adidas. We started with the launch of the Alphabounce running shoe.

Executive Producer | Tool of NA 

Pandora is obsessed with personalization. So when it came time for SXSW 2018, Pandora approached Tool to create something memorable that embodied their ethos. They wanted to utilize their Music Genome Data - never before incorporated into an advertising campaign - to create unique sonic identities for festival-goers. This is #SoundsLikeYou. 

Executive Producer | Tool of NA 

Are you tired of paying the regular price for useless shit? Well, now there is a store where you can buy useless shit for Twice The Price. Conveniently located right next to a Verizon store. 

With a hilarious promo film, hidden camera shoot, and an experiential activation - we took a massive swing at Verizon. This is #TwiceThePrice

Executive Producer | Droga5 / Prettybird / MKG 

Brand Film for the NHL’s Florida Panthers 2017-2018 season.
Florida is not a hockey town. 

Executive Producer | Block Party Films  

Photo & OOH campaign for Google - encouraging consumers to shop high fashion with Google.

Director, Live Action (EP) | PXP Studios

Campaign for Jim Beam Black.

Director, Live Action (EP) | PXP Studios

To launch their new exclusive product, we created a campaign with Chloë Grace Moretz.

We also built an integrated branded experience n the middle of Tokyo’s largest department store, Isetan. The experience was complete with a customized photo booth, skin station, vending machine, and AR content wall.

With a limited run only — between June 7 and August 12 — this is a smart store by SK-II with state-of-the-art interactive experiences developed to allow visitors to enjoy shopping with less stress and at their own pace.

Executive Producer | Block Party Films, Huge

Havaianas, the famous Brazilian flip-flop brand, needed to raise awareness of their product in the U.S. and showcase how their sandals can be worn not only at the beach, but from day to night. To invite everyone to try Havaianas and, literally, step into summer, we enlisted street artist Buff Monster and created a shoppable boardwalk in Venice Beach. Using Google Vision A.I. technology, consumers could aim their phone's cameras at the mural's different patterns to shop products with their respective themes. The site not only took them to the point-of-purchase, it also offered styling tips from celebrity stylist Tara Swennen.

Oh, and we also designed, built, and installed a massive flip flop…

Creative Director & Executive Producer | Block Party Films, CAVEAT, TBD

Command Centers are a totally new concept to the McDonald’s organization. They were created to unlock mass personalization for their customers.

The goal is to leverage advances in data analytics & technology, better than all of McDonald’s competitors, to positively transform the way McDonald’s customers are able to access and enjoy McDonald’s delicious food. To bring them more convenience, better value for money, and more fun.

We created an introduction film - showcasing how McDonalds is a pioneer in technology and bringing customized & personalized experiences to their customers.

Executive Producer | Block Party Films, Huge

Super Bowl spot for telecom giant, Sprint.

Executive Producer | Droga5

With the launch of the Pixel, the power of Google in your pocket. It’s not just a phone - it’s a ‘Portal of Possibility’. 

We used a simple animation to develop a film series that embodied our campaign message. 

To compliment the films, we brought the Portals of Possibility to life. We developed life-size portals that framed beautiful pieces of architecture across the country. Then we made a cross-country road trip and shot them all on the Google Phone.

With this concept, we proudly published the first photographs and the first ever spot - shot exclusively on the Pixel.

This is #MadeByGoogle 

Executive Producer | Droga5 / Block Party Films / Anonymous Content

TUMS Super Bowl OLV - in partnership with FanDuel.

Director, Live Action (EP) | PXP Studios

Hershey’s needed a facelift. The company was struggling to appeal to a younger demographic and modernize their creative output. After taking a step back, we realized that one of the simplest pleasures in life is an unexpected moment of happiness. And what embodies this more than fulfilling a sweet tooth with a delicious piece of chocolate? 

That’s when we knew that Hershey’s should be the infectious optimist and the ambassador of positive unexpected experiences. 

With a robust ecosystem of digital, social, broadcast, and traditional media - we managed to refresh all of the creative with a new look, feel, and tone. We launched with a short film, TVCs, social animations, and a website redesign. 

This is the new and improved Hershey’s. Say Hello to Happy. 

Senior Producer | Havas Worldwide / Arnold Worldwide / Studio 6 / The Corner Shop 

To position Basketball as the baddest sport in Europe we launched a campaign in the search for the Baddest ballers out there. Brought to you by the baddest company out there….NIKE. 

Producer | R/GA 

With the launch of the new Reese’s & Hershey’s Snack Mix - we created the SNACK PATROL. 

Meet Nuts and Chocolate. Two buddy cops whose sole job is to investigate, pursue, and locate all those who eat shitty snacks. Oh, and don’t forget about their dog, Pretzel. This hound has a nose for shitty snackers across the country. So, if you think you can hide…think again! 

In a video content series, we showed the Adventures of The Snack Patrol and their constant pursuit of shitty snackers. 

We also gave them a real-time voice in social with the SNACK PATROL Twitter handle. The handle kept us up to date with their pursuit and intercepted people when they were talking about any snacks other than Snack Mix. 

SNACK SNACK MOTHER SNACKERS! 

Senior Producer | Havas Worldwide / Arnold Worldwide / Studio 6 / The Corner Shop 

Social teaser for the release of the new Jim Beam Black whiskey.

Director, Live Action (EP) | PXP Studios

Put yourself in the studio during the 1965-66 sessions by visiting the Studio A Revisited microsite, which gives you an opportunity to play with the four studio "stems" that make up "Like A Rolling Stone" and more.

https://thecuttingedge.bobdylan.com/ 

Executive Producer | Studio 6, Sony Music Entertainment

TV campaign for Dawn Platinum soap.

Director, Live Action & Content (Executive Producer) | PXP Studios

Campaign to launch Box.com’s new Content Cloud.

Executive Producer | Article Group / Block Party

How do we unify data and creative to establish one universal language? Like the sun to our solar-system, people are at the core of both data and creative. Helia, meaning ‘of the sun’represents the sunlight and the variation of data.

We developed an algorithm that creates unique data-informed expressions of the brand identity. The visual language utilizes precise data inputs informed by the sunrise and sunset time cycles, as well as real-time weather and geographic information. As the final output, each piece, analog or digital, is marked with a unique data stamp.

Senior Producer & Copywriter | Havas Worldwide / Form&

Small tokens of affection make a big impact. When Hershey’s launched their new Kisses Deluxe Chocolates, we created an integrated campaign that embodies the brand message - #SayMore to the ones you love.

Senior Producer | Havas Worldwide / Arnold / Block Party Films

We all deserve a better break. Get just that with the new and improved hershey.com/kitkat.

Discover KitKat facts, play the KitKat jingle, find a great break excuse, and enjoy a better break with a little help from Hershey’s.

Senior Producer | Havas Worldwide / Studio 6

A multi-platform campaign celebrating the return of Kobe Bryant to NBA action and the release of ‘The Masterpiece’, The Kobe 9 Elite basketball shoe. For eight weeks, a special edition shoe was released - designed to reflect a historical art movement inspired by a moment in Kobe Bryant’s NBA career. Based on submissions through social media, eight up-and-coming artists from across the country were selected to bring these inspirations to life. The selected artists were tasked to create a unique piece in the style of the respective art movement and in the spirit of the respective sport moment. On February 7th, in coordination with the drop of ‘The Masterpiece’, The Museum of Contemporary Art in Los Angeles featured our selected artists’ pieces in a PR event whose invitees include the elite of the basketball and art.

Producer | R/GA

A live action short film that is currently making it's way through the festival circuit. The film has already been accepted into two Oscar qualifying festivals - The Palm Springs International Film Festival and The Seattle International Film Festival.

Producer | Block Party Films

Animated commercial campaign to launch the new and improved Google Workspace.

Executive Producer | Article Group, Run Kick Shout

A multi-platform campaign to encourage young basketball players to train over the summer months. Users submitted highlight reels and videos displaying their personalities through social media channels. The top 16 players were chosen to play in the ultimate pickup game in Barcelona. The teams were coached by Kevin Durant and James Harden.

Producer | R/GA

Campaign for Delta Dental.

Director, Live Action & Content (Executive Producer) | PXP Studios

A practical joke reality television series that premiered on TruTV on December 15, 2011.

 Production Coordinator | NorthSouth Productions / truTV

A music video for folk rock band, Animal Years.

Producer | Block Party Films

A multi-platform campaign to promote Nike Basketball's biggest moment - March Madness. We created a digital museum on Nike.com, featuring the seven Elite Nike Schools. Using archival imagery and news paper articles, we were able to construct a narrative for each school, outlining the highlights from the program's history.
We also took over Nike Basketball's Twitter, Facebook, and Instagram accounts and told a story from the POV of an actual athlete in the tournament. We featured real-time imagery and copy that spoke to those unexpected moments of this year's tournament.

Producer | R/GA

A web series about Abe Lincoln as a teenager in a contemporary high school. He quickly learns that as a teenager, sometimes honesty is not always the best policy.

Creator & Executive Producer | Tereza Films / Comedy Central

We reimagined the entire Nike digital ecosystem, streamlining products, services, and brand inspiration—all under one roof. The new Nike.com is based on athletes’ behaviors, both on- and offline. Fast, light, and scalable, Nike’s new home unifies brand, commerce, and social into one robust destination.

Producer | R/GA

A multi-platforn campaign to encourage all athletes to adapt Lebron's montra - #STRIVEFORGREATNESS. Athletes and fans submitted, using Lebron's hashtag, putting them in place to join the movement to Strive for Greatness. 

Producer | R/GA

To promote ILY’s healthy pet food, we created a comedic campaign across broadcast, digital, and print that went right “for the gut.”

Executive Producer | Block Party Films

Branded documentary series to launch Infiniti’s new QX80.

Director, Live Action (EP) | PXP Studios

The vast majority of the population in South Florida are not from Florida. This means any hockey fans in the area move to South Florida already fans of other teams and they are proud of where they came from. But, the Florida Panthers are not from South Florida either. We wanted to showcase the parallels of the athletes and the community. We created a film series that highlighted the fact that everyone comes from somewhere. This led to a sold out crowd for opening night, a surge in season ticket sales, and their highest attendance in history.

Also, they finished in first place.
Not saying we had anything to do with that. But, they can thank us later.

Executive Producer | Block Party Films

A beautiful film series for Elon University.

With the current political climate, they wanted to show that they stand for building a global community. This is Quotes by Elon University. 

Executive Producer | Block Party Films